Social Media is everywhere. And if you are a business owner, your target audience has a better chance of knowing about your business using social media platforms. This is now the best way to reach potential customers. Social Media Advantages for businesses are too many to count.
Imagine spending a few hours on different social media platforms and increasing your business’s sales at minimal cost!
About 90% of entrepreneurs have agreed that social media generated immense exposure for their company, and this is only one of its many advantages. That is why you need to be aware of the importance of Facebook, YouTube, Instagram, Twitter, and other platforms.
Although there are many debates, complaints, and legitimate downsides to being connected 24/7, there are also a lot of social media advantages that are good to keep in mind!.
In principle, before we mention social media advantages, we must know it first. What is social media from your point of view?
What’s social media?
Social media is a virtual world in which people share their opinions, information and ideas on different topics. Social media platforms facilitated the communication of friends and relatives with each other, and here came the role of businessmen, where they took advantage of the gathering of this large audience and began to promote their products and services, and here are the social media advantages.
The question here is, how do we use social media in our businesses, or in other words, what can you do with social media in business?
1- Increased Brand Awareness
It is difficult to rely on traditional marketing methods to establish a specific image for your brand or your business, so you may need to spend a lot of money, and the result cannot be guaranteed because traditional marketing methods do not have a specific mechanism to measure your access to the target audience.
Here comes the role of social media, one of the social media advantages is that it is one of the most cost-effective digital marketing tools used to increase your business’s visibility and increase your brand awareness because you will be involved with a wide audience of consumers without spending a lot of money.
2- Higher Conversion Rates
Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression to your customers and make them actual rather than potential customers. When your business is interactive by posting content, commenting, and sharing it on social media, it turns into a “Brand.”
The more you have a positive impression on a potential customer, the more credibility you have and the more likely the customer will think about your business when they need your product/service.
3- Better Customer Satisfaction
Social media is a communication platform. Customers appreciate knowing that, when they post their comments on your page, they will receive a response that will make them feel that you are interested in their needs, especially if there is a question or a complaint.
One of the most important social media advantages is that it allows you to address things easily through your personal communication with customers.
4- Improved Brand Loyalty
One of the main goals of almost all businesses is developing a loyal customer to the brand. Your follow-up with customers and your interest in their needs by recognizing their reactions and comments prompt your customers to trust you and be loyal towards your brand.
Social media and e-marketing, in general, are very cost-effective, as they do not require a large capital. Creating an account on all social media platforms is free, and even when you need paid ads, the cost is low compared to other traditional marketing methods, and the lead generation is much higher. Therefore, social media does not need money as much as it needs the ability to manage these sites in an innovative and efficient way.
6- Lead Generation
Social media is an easy way for potential customers to express an interest in your business and products. Lead generation is one of the most important social media advantages for businesses, and most of them now offer advertising methods specifically designed to collect leads.
7- Reach large audiences
Being able to reach a large audience is one of the huge social media advantages. It opens the door for your business to find more leads who want your products or services. Millions of people are using social media platforms, almost the entire world! This is a great opportunity to communicate your service or product to the largest possible number of audiences who are interested in your field and to whom your products or services can also reach.
According to the Pew Research Center, these are the percentages of adults in the United States who use social networking sites online or on a mobile phone:
We skipped the first step as soon as we reached the masses, but that’s not all. Social Media has served various businesses by providing an opportunity to touch the opinions of the masses in a short time. You can discuss with them and study their needs. This will greatly improve the performance of the work, besides that, it will increase the chances of selling and a greater return. for your field.
8- Measure your performance
The last but not least, one of the social media advantages is the ability to rate your performance. When you’re running a marketing campaign, you want to know how it’s performing. Social media platforms make it easy for you to track your campaign to see if you’re getting valuable results.
You can determine how many people see your posts, comment, like, share, and more. If you run an advertising campaign, you can view metrics for that, too. You’ll see metrics like impressions, clicks, and conversions.
When you can evaluate your social media strategy’s performance, you can optimize it and improve it to drive better results.
Why Social Media Is Important for Business Marketing
Your organization wants a presence on social media. If you run a small local shop or a huge domestic business, it doesn’t matter. Social networking is an integral part of the plan for business marketing.
Social media help you communicate with your clients, increase your brand recognition, and increase your leads and sales. With more than three billion people using social media every month around the world, users and interaction on major networks are simply rising.
Social networking provides companies with tremendous opportunities because users constantly log in to it on a daily basis and are exposed to businesses. However, it also poses immense obstacles for companies, because it’s an ever-changing space that is incredibly noisy and crowded.
52% of social media marketers claim that social media affects the income and sales of their company positively.
The five most valuable social media platforms:
- Facebook (89 percent)
- LinkedIn (83 percent)
- YouTube (81 percent)
- Twitter (80 percent)
- Instagram (56 percent)
On social media, almost 80% of businesses post mostly original content. Engagement (36%) and conversion rates are the most relevant indicators for businesses (35%). Although social media (58%) is more important to B2C than B2B businesses (46%).
With social media, the main obstacles are:
- Not having enough human and financial resources (26%)
- Lacking a formal strategy (24%)
- Building a community of followers and influencers (24%)
Top social media channels in the Middle East
There are 164 million active users in the Arab World, According to the study, Egypt remains the biggest market for Facebook in the region, with 24 million daily users and nearly 37 million monthly mobile users.
Additionally, the report found that there are about 12 million daily Snapchat users in the GCC, including 9 million in Saudi Arabia and 1 million in the UAE.
The study identified more than 200 YouTube channels in the region that has over a million subscribers, as well as over 30,000 that have more than 10,000 subscribers.
The total number of active Twitter users in the Arab world reached more than 5,797,500 users. The country with the highest number of active Twitter users in the Middle East is Saudi Arabia with 2.4 million users, accounting for over 40% of all active Twitter users in the region. It produced 40% of all tweets in the Arab world, while Egypt produced 17% and Kuwait produced 10%.
Snapchat has become one of the most important social media platforms. The application has already erupted in the Middle East. The mobile application now has around 33 million users in the Middle East
Saudi Arabia has a social media penetration rate of 75 percent. The most popular platform in the kingdom is Snapchat with almost 14 million users.
Instagram is the key to many marketing campaigns. It is powerful as it allows the audience to visually consume ideas and make decisions about your brand.
If you want to get results on Instagram, you need to know which types of posts work best, and what types of posts your target audience wants to see. Your content should be diverse, you can use different types of posts such as promotional publications, quotes, tutorial content, and product images. The most important thing is diversity and not to use one type of post for too long, so as not to cause boredom to the audience.